Survival of the Thickest is a strategic approach to the problems caused by flooding around the world. Encouraging its audience to understand and learn about the dangerous scenarios flooding can create, using simplistic solutions to save lives. The strategy survival of the thickest uses a three-stage system, allowing users to interact and gain insight into the issues of extreme weathers. By proposing a situation or scenario, providing a solution for this problem and giving a payoff, a humorous twist rewarding the audience.
Any situation requires a solution, something that will help you deal with the issue while showing you the way to approach it correctly. Presenting solutions for each scenario allows the user to acknowledge the situation and remember vital information on what to do, which it could help save all lives of all audiences. It's a simple approach but becomes effective in the long term, laying down the foundations for people to prepare for the event if it ever so happens, using the publication to engage with the essential content.
A twist on the scenarios to include a comical element. This encourages the reader to remember the scene and the importance of how to act correctly, when in a high-stress situation. The relatability and simplicity of this allow the user to engage further with the material on a more accessible level. This comical element does not define the guide, only encourages it to be more comprehensive and understandable, its aim is not to distract from the importance of surviving a flood but to promote a light-hearted approach to a serious issue.